The bowling industry has come to a new period. In view of different people or players different requirement, a couple of new business models have been emerging and bringing this exciting sports more delight. The following is a brief description of each of the business models operating in the market today.
The bowling industry has come to a new period. In view of different people or players different requirement, a couple of new business models have been emerging and bringing this exciting sports more delight. The following is a brief description of each of the business models operating in the market today.
HYBRID CENTERS
Hybrid centers combine two distinct bowling venues (family entertainment and boutique bowling) with a multitude of complimentary entertainment venues that range from arcades, indoor attractions to laser tag arenas. Marked by an enhanced food and beverage service and a more sophisticated service model, Hybrids are designed to cater to both families and an active adult market through the use of two different environments under one roof. Hybrid centers are currently the fastest growth segment for new center construction along with boutiques.
BOUTIQUE
Boutique centers are focused primarily on entertainment and socialization with full service, upscale food and beverage offerings. Bowling is the primary form of entertainment, but is a smaller component of the business and is set in a contemporary, social atmosphere. Ancillary entertainment options are available such as live music, billiards, virtual/cyber gaming, and bocce as additional sources of revenue.
FAMILY ENTERTAINMENT CENTERS
Family Entertainment Centers (FEC’s) are designed to provide entertainment in the form of bowling and other venues such as arcades, laser tag, go carts, bumper cars, and party rooms in addition to the venues found at traditional centers. The food offerings at FEC’s are enhanced to match the atmosphere and beverage service plays a strong role. Typical offerings include snack bar, food court and branded concepts.
TRADITIONAL BOWLING CENTERS
Primarily focused on bowling, these centers typically include a limited number of entertainment venues including game room, billiards, pro shop and bar. Beverages play a strong role and food is usually limited to snack bar options. Traditional bowling is still the main business model around world bowling centers.
